ShowBrands - Branded Entertainment

The Australian Product Placement Handbook


"Knowledge and experience counts for everything in this space - get those in your mix and you will succeed."


The Australian Product Placement Handbook

If you are thinking about entering into a product placement or branded entertainment agreement, or already have, this handbook is for you.

Presenting, for the first time in Australia and New Zealand, the essential product placement handbook for marketers, brand managers, agency, media and production teams.

Reasons you need this 40 page handbook:

  • Never before released metrics, insights and learnings from four years of Showbrands studies
  • Understand what possible ROI you might receive
  • Know which brands really won MasterChef Australia
  • Understand the importance of seeding, activation and leverage
  • Why collaboration is the way forward
  • Revealing Australia’s first branded content campaign ‘No Leave- No Life’ metrics
  • Social media and it’s role
  • What is holistic measurement?

Sample pages:

Page 8

Page 12

Page 22

Order The Australian Product Placement Handbook:

Click on the button below to place order using PayPal payment gateway. Payment can be made using your PayPal account (if you have one) or alternatively you can pay using a variety of credit cards by clicking on 'Pay with a credit or debit card' after you check out.

Once payment is received the book will be emailed to you in digital format.

The price of the handbook is AUD$44.95


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